Build your skincare routine

Question 1 of 8

What is your skin type?

About this tool

The routine builder turns a handful of questions about your skin type, concerns and experience level into a step-by-step morning and evening routine in the right order — cleanse, treat, moisturise, protect — so you are never guessing what to apply when.

How the routine builder works

Answer eight quick questions covering your skin type, main concerns (acne, ageing, pigmentation, sensitivity), and how many steps you actually want. The tool maps your answers to a layered AM and PM routine that respects the correct order of application and avoids pairing actives that should not be used together.

Each step explains what it does and why it sits where it does, so the routine doubles as a short education in how skincare layers. You can rebuild as your skin changes through the seasons or across your cycle.

Why order and consistency matter

Most skincare disappointment comes from the wrong order or too many actives at once, not from the wrong products. Applying water-based serums before heavier creams, saving exfoliating acids and retinoids for the evening, and finishing every morning with SPF are the fundamentals that drive results.

A realistic routine you can keep up beats a ten-step routine you abandon. The builder lets you choose a minimal, balanced, or complete routine so it fits your time and budget.

How to introduce a new routine

Start with the basic three: a gentle cleanser, a moisturiser that suits your skin type, and broad-spectrum sunscreen every morning. Use those consistently for at least two weeks before adding treatment steps. This gives your skin barrier time to settle and creates a baseline, so if a new serum causes stinging, dryness, or breakouts you know what changed.

Add only one active at a time and begin less often than the label suggests. Retinoids and exfoliating acids may start once or twice a week, while hydrating ingredients can usually be used daily. Stop and simplify if your skin becomes persistently red, sore, or flaky. The best routine is not the strongest one; it is the simplest routine that addresses your goals without damaging your barrier.

Frequently asked questions

Is the routine builder free?

Yes, it is free and needs no sign-up. Answer a few questions and get a personalised routine instantly.

Does it work for oily, dry, combination and sensitive skin?

Yes. The builder adapts cleanser, treatment, and moisturiser recommendations to all five skin types, including sensitive and combination skin.

Will it tell me the correct order to apply products?

Yes. It returns a step-by-step AM and PM routine in the correct order of application, from cleanser through to SPF.

Does it recommend specific brands?

It recommends ingredient and product types (for example, a gentle gel cleanser or a niacinamide serum) so the routine works with whatever brands you prefer or can afford.

Can I use it if I am pregnant?

You can, but pair it with our ingredient checker to screen any product for pregnancy-unsafe actives, and confirm with your healthcare provider.